Pay-TV grows in UkraineThe total number of homes receiving pay-TV services in Ukraine stood at around 3.3 million as of the beginning of this year.
The results of the study also show that the take-up of pay-TV is growing rapidly in the country, the market for such services being worth $1.46 billion (€1.20 billion) in 2009. This was 26% more than in the previous year and three times as much as three years earlier.
The study in addition put the number of TV subscribers in Ukraine at around 15.3 million. Of these, 62% received terrestrial, 21% cable and 16% satellite TV services.
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National TV council selects 17 TV companies to broadcast on 89 channelsThe National Television and Radio Broadcasting Council has selected via a competition 17 television companies to broadcast on 89 television channels.
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Ukraine and the international market of space communicationsThe Canadian company MacDonald, Dettwiler and Associates Ltd. (MDA) has signed a contract to build the first Ukrainian communications satellite and its ground support infrastructure for the National Space Agency of Ukraine.
The contract totaled $254 million. As experts forecast increased demand for the capacity of this spacecraft because of the transition of many foreign and domestic TV channels to HD format in 2011-2012, the project promises to be very beneficial for Ukraine.
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Ukrainians are ready to pay for TV channelsUkrainians are willing to pay additional fee to view commercial TV channels. This is a common opinion by the market's experts.
"Positive prospects for the industry depends on two components. The first is the possibility of "voluntary-compulsory "connection of subscribers, for example, under the pretext of transition to digital TV. Thus, the operator has access to the customer," - says Vlad Butramenkov, TV market expert. "The second is the maximum reduction in the price of content and its attractiveness against a free (but often not a high-quality) content loaded through Internet".
According to the expert, if the price is adequate for a subscriber, then he (or she) would agree to expand its list of TV opportunities.
"Actually, TV relaxation means 3.5 hour (in average) of everyday life of an Ukrainian. And many of local people would like to improve the quality of life during those 3.5 hours," - summarizes V. Butramenkov.
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“Hi-Tech” Ukraine: New “digital” regions to launch in 2010The State Administration of Communications (SAC) plans to launch digital air television based on the Concern of Broadcasting, Radio and Television (CBRT) facilities in 10 regional centers of Ukraine in 2010, according to Volodymyr Smolyar, the SAC deputy head.
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Volia tests new TV channelsCity monopolist Volia, No.1 cable company started testing 6 new TV programs, which will be included in packages Volia Premium TV: Sony Entertainment Television (SET), TV-1000 Action, Da Vinci Learning, Malyatko TV,Humor TV and Babay TV.
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