Companies providing internet advertisement services are forecasting that budgets for media and context advertisements on the internet will increase by UAH 32-38 million or 25-30% to UAH 157-163 million in 2010.
Yevhen Shevchenko, the general director of the UaMaster internet agency, announced this at a press conference at the press center of the Ukrainian News information agency.
“The market of internet advertisements had an average volume of UAH 125 million in 2009, and this figure includes the budgets for media and context advertisements but excludes other methods of internet advertisements. A 25-30% increase is forecast for this year,” he said.
The Bihun Ukraine company is forecasting the volume of contextual advertisements will increase by UAH 3.5 million or 46.67% to USD 11 million (UAH 87.18 million at the National Bank of Ukraine’s exchange rate) in 2010, compared with 2009.
Roman Kovaliov, the director of the Internet Media company (which represents Odnoklassniki.ru in Ukraine), agreed with these forecasts, saying that his company is planning to double its advertising budget in 2010, compared with 2009.
Yaroslav Semkiv, a representative of the SEO Studio company, said that advertisers were becoming more demanding and that they had begin paying attention not only to advertisements, but also to brand reputations on the internet.
According to Shevchenko, Ukrainian internet users in the 14-65 age range now total about 9 million and constitute up to 50% of the total numbers of people in cities with populations of at least one million and up to 75% of the population of Kyiv.
According to experts, the market share of television advertisements will increase from 38% in 2009 to 39% in 2020, the share of outdoor advertisement will reduce from 12% in 2009 to 11% in 2010, and the share of newspaper advertisements will remain unchanged at 36%.
Moreover, according to them, the shares of other forms of advertisement will remain unchanged: sponsored television broadcasts at 5%, internet advertisements at 3%, radio advertisements at 2%, advertisements on public transport at 2%, advertisements in cinemas at 1%, and indoor advertisements at 1%.